Privacy policy
Fashion Front ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you shop with us — whether online, in-store, or through any other channel. Please read this policy carefully. By using our services, you agree to the practices described below.
1. Information We Collect
We collect information you provide to us directly, information gathered automatically when you use our services, and information from third parties.
1.1 Information You Provide
• Name, email address, phone number, and billing/shipping address
• Payment information (credit/debit card details, billing address)
• Account credentials if you create an account with us
• Size preferences, wish lists, and style preferences
• Communications you send us, including customer service inquiries and product reviews
• Information submitted when entering promotions, sweepstakes, or surveys
1.2 Information Collected Automatically
• Device information: IP address, browser type, operating system, and device identifiers
• Usage data: pages visited, time spent, links clicked, and referral URLs
• Location data (general, based on IP address) when you visit our website
• Cookies, pixel tags, and similar tracking technologies (see Section 5)
• Purchase history and browsing behavior on our site
1.3 Information from Third Parties
• Social media platforms (e.g., if you log in or connect your account)
• Payment processors and fraud prevention providers
• Analytics providers such as Google Analytics
• Marketing and advertising partners
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Process and Fulfill Orders
• Process payments, ship orders, and send order confirmations and updates
• Manage returns, exchanges, and refunds
• Communicate with you about your purchases
2.2 To Operate and Improve Our Business
• Maintain and improve our website, app, and in-store experience
• Conduct research, analytics, and reporting to understand how customers use our services
• Personalize your shopping experience and recommend products based on your preferences
• Develop new products, features, and services
2.3 For Marketing and Communications
• Send promotional emails, newsletters, and special offers (only with your consent where required by law)
• Deliver targeted advertisements on our website and third-party platforms
• Notify you about new arrivals, sales, and exclusive Fashion Front events
You may opt out of marketing emails at any time by clicking "Unsubscribe" in any email or by contacting us directly.
2.4 For Legal and Security Purposes
• Detect, prevent, and investigate fraud, unauthorized activity, and security incidents
• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms of Service and protect our rights and the rights of our customers
3. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
3.1 Service Providers
We work with trusted third-party companies to help us operate our business, including payment processors, shipping carriers, email marketing platforms, analytics providers, and IT support services. These partners are contractually obligated to protect your information and may only use it to perform services on our behalf.
3.2 Business Transfers
If Fashion Front is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.
3.3 Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Fashion Front, our customers, or others.
3.4 With Your Consent
We may share your information for any other purpose with your explicit consent.
4. Your Privacy Rights
Depending on your state of residence, you may have the following rights regarding your personal information:
• Right to Know: Request information about the categories and specific pieces of personal data we have collected about you.
• Right to Access: Obtain a copy of your personal data in a portable format.
• Right to Correct: Request that we correct inaccurate or incomplete information.
• Right to Delete: Request that we delete your personal information, subject to certain exceptions.
• Right to Opt Out: Opt out of the sale or sharing of your personal data (we do not sell data, but you may opt out of certain targeted advertising).
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
Residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with applicable privacy laws may exercise additional rights. To submit a request, please contact us at the information in Section 9.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. These include:
• Essential Cookies: Necessary for the website to function (e.g., shopping cart, login sessions).
• Analytical Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more details, please see our Cookie Policy, or contact us directly.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.
• Order and transaction records: retained for a minimum of 7 years for tax and legal purposes.
• Marketing data: retained until you opt out or withdraw consent.
• Account data: retained while your account is active, and up to 3 years after account closure.
7. Data Security
We take the security of your personal information seriously. We implement industry-standard physical, technical, and administrative safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction. These include:
• Secure Sockets Layer (SSL) encryption on all transactions
• PCI-DSS compliant payment processing
• Regular security assessments and employee training
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
8. Children's Privacy
Fashion Front is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Fashion Front Privacy Team Email: info@fashionfront.store Website: fashionfront.store United States (address available upon request)
We will respond to all legitimate requests within 30 days. If you are not satisfied with our response, you may have the right to lodge a complaint with your applicable state privacy authority.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by posting the updated policy on our website and updating the "Last Updated" date at the top of this document. We encourage you to review this policy periodically.
Your continued use of Fashion Front's services after any changes constitutes your acceptance of the updated Privacy Policy.